CPA marketing, also known as cost per action marketing, is a style of the affiliate marketing model that offers a commission to the affiliate when a specific action is completed. The lead action can be anything from making a purchase to getting a quote, watching a video, or filling out a form.

What does CPA mean in advertising?

Average cost per action Average cost per action (CPA) is calculated by dividing the total cost of conversions by the total number of conversions. For example, if your ad receives 2 conversions, one costing $2.00 and one costing $4.00, your average CPA for those conversions is $3.00.

Why is my CPA high?

Paid ads that dont lead to conversions are a drain on your marketing budget. If youre spending a bunch of money on ineffective advertising, your CPA will be much higher. Monitor where the bulk of your conversions are coming from, and cut off those advertising avenues that arent performing well.

What happens if I fail a CPA exam?

If you just failed a section of the CPA exam and can sit for it in the next month or two and scored at least a 50 or above. You only need 2-6 weeks to study for this retake assuming you can put in around 15-20 hours per week of CPA exam study time.