Anything referred to as a landing page is intended to maximize the conversion of visitors to a page or series of pages towards a sale. Most typically, the outcome is conversion to action, typically data capture where a site visitor fills in an online form to generate a marketing lead.
How do you plan a landing page?
Here is what you need to know to create an effective landing page.Set a Goal For Your Landing Page.A Clear Call to Action is Vital.Keep Copy Clear and Concise.Keep Your Landing Page Form Simple.Remove Navigation Elements.Simplify Your Normal Site Design.Pay Attention to the Fold.Use Minimal Images and Larger Fonts.More items
What are landing pages used for?
The main purpose of a landing page is to encourage visitors to take action. This action is usually related to lead generation or sales. You can use a landing page, for example, to encourage people to sign up for your webinar, grab a free trial, or download an ebook.
What does a landing page include?
The perfect landing page includes credentials that give authority to the person or business offering the products or services. These credentials should include industry awards and recognition, a list of experience, or results data.
How much content should be on a landing page?
The minimum requirement for a landing page is 500 words as that is enough length to provide adequate information to make your case about the credibility and benefits of your product while influencing the reader. As a guide, you should consider a few things about the power of including more content on a landing page.
How many CTAS should be on a landing page?
Keep the friction to a minimum to increase your conversions. Use only one CTA on your landing page. If you have multiple marketing objectives, use multiple and unique landing pages for each conversion ask. Businesses with 30 or more landing pages generate seven times the conversions.
What is a landing page copywriter?
Landing Pages Have a Focused Message A professional copywriter can craft a landing page that will cut through Internet clutter with tightly focused content. It should target a specific audience and promote one particular product, service or offer.
How many words are on a long-form sales page?
Wrapping Things Up. So that wraps it up — just over 3,400 words on how to write a long-form sales page.