Where Do Baby Boomers Hang out Online? Our online research showed that an overwhelming 82.3% of them belong to at least once social networking site. Similar to other age groups, Facebook is the most popular site among todays Boomers.
Where do baby boomers travel?
The most popular domestic destinations in the United States for boomers were Florida, California, and New York. Hotels and motels were the preferred accommodation of 62% of boomers traveling domestically. Boomers who traveled internationally preferred staying in a hotel/motel 66% of the time.
How do you target baby boomers?
10 Tips When Marketing to BoomersStop using slang. As a general rule, dont use slang. Use Facebook. As digital platforms evolve, so do their users habits. Provide useful information. Create compelling videos. Consider mobile devices. Understand the demographic. Dont use “old” or “elderly”. Make things accessible.More items
What do baby boomers do for fun?
Boomers participate in a mix of solitary and group activities such as tennis, golf, jogging, walking and aerobic exercise, to name a few. Because baby boomers were the first to be targeted by health advertisers on TV, its not surprising that they take their well-being seriously.
Where are the most baby boomers?
New York The most populous city in the U.S., New York is the top boomer location, boasting the largest population of baby boomers. This certainly challenges the myth that all seniors prefer Florida with New York City boasting almost half as many baby boomers as the entire state of Florida – 1.4 million versus 3.9 million.
Do Boomers like to travel?
Almost all Boomers, and especially Zoomers, will travel for leisure this year, some 99% of them, and on average 40% are planning four or more trips. Their most popular reasons to travel were to check off bucket list items, take a summer vacation, or spend time with family.
What kind of holidays do baby boomers want?
24% of Boomers planned international trips for 2019 were “bucket list trips”. Heritage travel, or revisiting ones roots or home town, makes up only 1% of planned international trips. Summer vacations account for 13% of planned domestic trips and are the most popular type of travel.
What created the baby boomers?
Most historians say the baby boomer phenomenon most likely involved a combination of factors: people wanting to start the families that they put off during World War II and the Great Depression, and a sense of confidence that the coming era would be safe and prosperous.
Do boomers like to travel?
Almost all Boomers, and especially Zoomers, will travel for leisure this year, some 99% of them, and on average 40% are planning four or more trips. Their most popular reasons to travel were to check off bucket list items, take a summer vacation, or spend time with family.