A landing page is a follow up to any promises that youve made in your content. Essentially, its the next step toward a visitor becoming a customer. Your landing page lets you make a trade, some sort of special offer, piece of information or a deal, in return for providing contact information.

What is the purpose of a landing?

It has a form that allows you to capture a visitors information in exchange for a desired offer. The sole purpose of the landing page is to convert visitors into leads (a homepage with a form on it does not count as a landing page because it serves other purposes as well).