Outside of contributing to an exciting match-up experience, gamification helps Tinder in a variety of other ways. From a monetization perspective, the dating app can better support a freemium business model. Users start with a limited number of right-swipes and likes, but gain unlimited access with a subscription fee.

Who is Tinders target market?

According to April 2020 survey data of adults in the United States, 15 percent of respondents aged 18 to 29 years were currently using Tinder. Adults aged 33 to 44 years were most likely to use the social dating app, as 19 percent of respondents from that age group confirmed being current users.

How does Tinder advertise their app?

First, companies are advertising on Tinder through programatic digital ads. Companies are able to get their brand in front of users, though users may be reluctant to click a paid ad that is less than engaging. Second, brands that advertise on Tinder through fake profiles have users undivided attention.

Why is Tinder successful?

If you write off Tinder as having an easy branding experience because theyre a dating app, think again: dating is one of the most crowded markets, as well as one of the oldest. Tinders success has been due to their incredible branding, flexibility and responsiveness to their audience.

How did Tinder get so popular?

Tinder acquired more than 10,000 new users by getting sorority girls and fraternity boys to sign up for the app. Tinders early customer acquisition success can be attributed to then-CMO Whitney Wolfes idea — travelling to colleges around the country.