Definition: Discount codes are personalized or publicly-released codes offered to customers as a purchasing incentive that reduces the price of an order. Discount codes can be an effective means for ecommerce stores to attract shoppers and encourage repeat customers.

What does discount code mean?

Discount codes (also known as promo codes, coupon codes, and offer codes) are codes provided to customers and applied at checkout that reduce an orders price. They are often used in ecommerce as a tool to add value to the order, incentivize purchasing, and build loyalty for both new and returning customers.

How do you get a referral code?

How does a referral code work?Step 1: Create a referral program. As you may have guessed, youll need to first create a referral program (also called a refer-a-friend program). Step 2: Assign a referral code to the customer. Encourage customers to share the code. Track or collect the referral code during purchase.10 May 2021