Executive Summary. Dating services in the US will be a $3 billion a year business in 2018, growing since the previous year. Around 15% of US adults, or around 50 million Americans, say that they have or continue to use websites or mobile dating apps in their pursuit of romance.

How do dating companies make money?

How do dating apps make money? Subscriptions: users pay a fee for using the app for a certain period of time. Ads: apps generate money by selling space for ads to third-party companies. In-app purchases: users buy in-app currency, icons, smileys, etc.

Can you make money from a dating app?

You probably know dating apps paid subscription plans are part of the answer, since its free to make a profile on nearly every dating app. Turning free users into paying subscribers is at the core of the business of dating apps. Tinder gives non-paying users around 25 swipes per day.