Your website banner needs to include the following: An aesthetically pleasing design — This means avoid stock images if you can. People can pick up on fakeness. A descriptive headline that clearly states what you do — Make your visitors feel like they came to the right place.

What is the best banner size for a website?

Google has recommended the most effective web banner sizes, which are:Large rectangle (336 x 280 pixels)Medium rectangle (300 x 250 pixels)Leaderboard (728 x 90 pixels)Half-page (300 x 600 pixels)1 Sep 2021

What are the qualities of an effective online banner for ads?

But What Makes a Banner Ad Effective?Logo. Your companys color scheme and branding guidelines should be referenced and apparent in the design of your banner ad. Value Proposition. The value proposition should be the most prominent element on the ad. Body Copy. Image. Call to Action (CTA)12 Nov 2013

What is a normal banner size?

The most commonly ordered size for a vinyl banner is 6′ wide x 3′ high.